maa 9 feb - don 12 feb
Individualization of series-produced furniture: The main focus of ZOW 2015
Standard furniture is so old hat – today's customers want to add their own personal touch through a huge variety of sizes, dimensions, colours, structures, modules, decors, attachments and accessories.
Affordable furniture with an individual design is not only all the rage, it is the future of the furniture industry. Yet cost-effective volume production presents manufacturers, sub-suppliers and shopfitters with new challenges – one-off items are produced, the variety of materials used is huge and deadlines are tight. Companies which manage this creative game of materials and surfaces and combine it with state-of-the-art technology benefit from a unique customer proximity and are perfectly placed to hold their ground in the face of international competition.
ZOW 2015 is focusing on the individualisation of mass-produced furniture, showing how this impacts on the value-added chain and showcasing practical solutions throughout the production process.